Briefing for participants
9th AM Forum
March 17-18, 2025
📍 ESTREL Congress Center, Sonnenallee 225, 12057 Berlin, GERMANY
What you can look forward to
Conference program
Look forward to two exciting conference days with 100+ speakers and experts on two stages.
Exhibition
75+ exhibitors wait for you in the accompanying exhibition to present their latest solutions and services.
Networking
We expect over 750+ decision makers on-site in Berlin.
Check the attendee list in the virtual conference platform (see below) or download the list as a pdf file here.
Event platform is live - Networking starts now!
Log in and next steps:
Log in with your mail address and the badge ID you received separately by mail (from sender noreply@mg.gripcontact.com) with subject:
[Login Data] The event platform for the AM Forum Berlin 2025 is now open!Set your profile.
Study the participant list for interesting contacts and connect with other attendees.
Arrange face-to-face meetings at the conference or video calls in the platform.
Download the mobile app -
Everything you need on-site in your pocket:
Agenda and personal schedule
Q&A and polls during the presentations
QR code scan to connect directly with other participants
Chat with other participants
Schedule B2B meetings in the B2B meeting area, at your booth or even at the bar
What does the platform offer?
Livestream of the Main Stage agenda with live questions and polls
Virtual exhibition and search for products
AI-based networking networking with all participants (virtual and on-site)
Matchmaking: Based on your behavior and personal information provided, you will receive customized networking suggestions from target groups that are of interest to you.
B2B meeting function
Chats
Video-calls via the platform
🕐 Platform stays open until May 10, 2025
🕐 Video meetings are possible around the clock for 2 days from March 17, 08:00 CET to March18, 23:59 CET
How-to videos
Learn how to #1 find the right contacts when networking, #2 set up meetings or #3 participate in video calls and much more.
Check-in, arrival & accomodation
Venue
📍Address: Estrel Convention Center, Sonnenallee 225, 12057 Berlin (Google Maps)
Tickets and check-in
All tickets include access to the conference program, exhibition, full catering and party participation.
No e-tickets will be sent in advance!
To make your check-in quick and convenient, we have sent you your personal QR code by email with subject “[Important] Participant Briefing for the AM Forum – Please Read”.
Alternatively, you may check in at the registration counter upon presentation of your proof of identity (ID card, passport).
Registration Desk - Opening Hours
March 16: 15.00 - 20.00 CET (Pre-check-in)
March 17: 07.30 - 18.00 CET
March 18: 08.00 - 15.00 CET
Travel info
For travel information click the button below. Please note that participants of the AM Forum receive special conditions for train tickets (DB Special).
Accomodation
For your accomodation, last hotel rooms at special rates are still available at the Estrel (we cannot guarantee availability).
Your timetable
March 16, 2025
🕐 15.00 - 20.00 CET -- Early registration / pre-check-in
🕐 17.00 - 17.30 CET -- Registration and meeting point for the Pre-Networking Event at the conference counter (bus leaves at 17.30 CET)
🕐 18.00 - 22.00 CET -- Pre-Networking Event @Hotel Adlon Berlin (with pre-registration)
March 17, 2025
🕐 08.00 - 09.00 CET -- Check-in, morning coffee | Early bird networking in the exhibition
🕐 09.00 - 18.45 CET -- Conference program, networking, and exhibition
🕐 12.00 - 14.00 CET -- Women in AM luncheon in Room Paris (with pre-registration)
🕐 15.30 - 17.00 CET -- Working sessions: Workshops in Room Strassburg and Room Paris (with pre-registration /ask at the doors)
🕐 18.45 - 22.00 CET -- Evening reception with flying dinner, cocktails, and music in the exhibition (open to all attendees)
🕐 from 22.00 CET -- Open networking at the Estrel Bar
March 18, 2025
🕐 08.00 - 09.00 CET -- Check-in, morning coffee | Early bird networking in the exhibition
🕐 09.00 - 15.50 CET -- Conference program, networking and exhibition
🕐 11.00 - 13.00 CET -- Working sessions: Deep Dives in Room Strassburg (with pre-registration / ask at the door)
🕐 15.00 - 17.30 CET -- AM Tours (with pre-registration) / busses leave in front of the ECC (main entrance)
Pre-Networking Event
with pre-registration only
We provide a bus shuttle service, starting at 17.30 at main entrance of the Estrel.
Please note:
Seats are limited and only available for Premium and All Access Ticket holders. Pre-registration required.
AM Tours
with pre-registration only
Meeting point is 14.30 at the registration desk, the busses leave at 15.00 CET.
Please note:
The seats are limited to 40 (each tour) and only available for All Access Ticket holders. Pre-registration required.
The wardrobe will close before return! You can take your luggage to the excursion and leave it in the bus.
Workshops
Participation at the Workshops is limited to 40 attendees and only after registration. If there are free seats you are invited to join spontaneously. Please ask at the doors, room Strassburg & Paris.
Event photos
We will have a professional event photographer on site.
The first pictures will be shared at approx. 12:00 CET on the first conference day. We will publish the link on our website and notify speakers and attendees accordingly.
👉 Feel free to use the photos and share them on your social media channels with hashtag #amforum25
The gallery will be continuously updated with new photos during the event days. We'll do our best to capture the maximum of the agenda and exhibition - feel free to check back regularly.
Approx. one week after the show, the photos will be available in optimized form under the same weblink - feel free to check back and pick the best ones.
Take your own pictures and share them!
Take team photos and capture your memories in our photo booth or just do a photo in front of our logo wall.
Presentations / Video recordings
The slides (if authorized by the speakers for release) will be available after the conference in a password protected download area for registered attendees only. We will inform the attendees via email.
The video recordings will be published in the video library of the conference platform. The video library offers an AI-based search function to browse the transcripts of the videos for specific topics or keywords.
Special thanks
We would like to thank our competence partners for their advice and support.
Your contact
If you have any further questions after reviewing the briefing, please don't hesitate to get in touch with us. We're here to help and ensure that your AM Forum experience is as valuable and enjoyable as possible.
We can't wait to welcome you to the AM Forum!
